You mean a woman can open it?

In 1953 Alcoa Aluminum^[1] produced an advertisement promoting their HyTop twist-off bottle cap. The advertisement, often erroneously attributed to Del Monte Foods,^[2] featured a picture of a woman with the tagline "You mean a woman can open it?"^[1] The advertisement has been subject to criticism in later reviews and is viewed as a symbol of casual sexism that was prevalent in the United States during the 1950s.^[3]

^ ^a ^b "Alcoa Aluminium - Beyond Belief: Shocking vintage adverts from the 'Golden Age'". Telegraph. 24 December 2015. Archived from the original on 2022-04-26. Retrieved 2017-01-09.
^ "Del Monte Ketchup: 'You mean a woman can open it?' 'Mad Men' premiere: Sexist ads from the era of Don Draper". New York Daily News. Archived from the original on 2023-06-12. Retrieved 2017-01-09.
^ Advertising (2014-05-08). "26 Sexist Ads Of The Mad Men Era". Business Insider. Archived from the original on 2016-12-08. Retrieved 2017-01-09.

[tele-1] "Alcoa Aluminium - Beyond Belief: Shocking vintage adverts from the 'Golden Age'". Telegraph. 24 December 2015. Archived from the original on 2022-04-26. Retrieved 2017-01-09.

[ny-2] "Del Monte Ketchup: 'You mean a woman can open it?' 'Mad Men' premiere: Sexist ads from the era of Don Draper". New York Daily News. Archived from the original on 2023-06-12. Retrieved 2017-01-09.

[mm-3] Advertising (2014-05-08). "26 Sexist Ads Of The Mad Men Era". Business Insider. Archived from the original on 2016-12-08. Retrieved 2017-01-09.

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